TMUFS Impact is the social impact platform of The MakeUp Fair Series.

Beauty Can Be a Force for Good.

Through TMUFS Impact, The MakeUp Fair Series uses its platform, community and industry reach to create support, opportunity and meaningful change.

Beauty. Purpose. Community. Change.

A bustling TMUFS beauty fair hall filled with exhibitors, shoppers and beauty professionals

Our Story

Beyond the Fair

For more than a decade, The MakeUp Fair Series has created platforms where beauty businesses, professionals and consumers connect.

But our impact extends beyond exhibitions.

TMUFS Impact brings together the initiatives through which we give back, create opportunity, support enterprise and help members of our wider community move forward.

“When our community grows, we believe that growth should create opportunities for others to grow too.”

Two Core Initiatives

Our Social Impact Initiatives

PB4G

Project Beauty for Good

Support • Empowerment • Opportunity

Project Beauty for Good provides practical support to individuals, women, entrepreneurs and emerging businesses through financial assistance, welfare support, business development, visibility and market-access opportunities.

PB4G — Support, Empowerment, Opportunity
Beauty Face-Off Competition finalists celebrating with their prizes

BFOC

Beauty Face-Off Competition

Talent • Visibility • Opportunity

The Beauty Face-Off Competition discovers emerging makeup talent and gives artists a platform to showcase creativity, gain visibility and access new opportunities within the beauty industry.

How We Work

Two Ways We Create Impact

Support & Empowerment

Through Project Beauty for Good, TMUFS supports individuals and entrepreneurs through targeted interventions, enterprise support and opportunity.

Learn more

Talent & Opportunity

Through the Beauty Face-Off Competition, TMUFS creates a platform for emerging makeup artists to be seen, challenged and celebrated.

Learn more

Transparency & Accountability

Our Impact Reports

Reporting across both TMUFS Impact initiatives — the support we provide and the talent we platform.

Project Beauty for Good

Inaugural Impact Report 2025–2026

A look at the journey so far, the areas of intervention, impact created, lessons learned and the road ahead.

Beauty Face-Off Competition

Editions Report 2010–2026

Sixteen editions of emerging makeup talent — applications, finalists, themes, winners and the opportunities created.

Partnership

Impact Grows Through Partnership

We welcome individuals, brands, organisations and institutions that want to support, collaborate, provide resources or create opportunities through our impact initiatives.