TMUFS Impact

A TMUFS Impact Initiative

Beauty Face-Off Competition

Talent • Visibility • Opportunity

Where Emerging Makeup Talent Takes the Stage.

The Beauty Face-Off Competition is TMUFS’s talent-development platform created to discover, showcase and create greater visibility for emerging makeup artists.

Explore the JourneyView Past Editions
Beauty Face-Off Competition winners holding their prizesCompeting artist styling a model's hair on stageMakeup artist applying makeup to a model backstage

The Story

Why We Created BFOC

Talent deserves a platform.

The Beauty Face-Off Competition was created to give emerging makeup artists an opportunity to demonstrate their skills, creativity and individuality before a live audience and the wider beauty industry.

Beyond competition, BFOC is about visibility, recognition, confidence and access to opportunity.

Timeline

From One Edition to Sixteen

The Beauty Face-Off Competition began in June 2024 as a talent-development initiative of The MakeUp Fair Series.

Since then, BFOC has grown rapidly, delivering 16 editions in approximately two years and creating repeated opportunities for emerging makeup artists to compete, showcase their creativity, gain visibility and connect with the wider beauty industry.

Each edition has continued to build on the same purpose: discovering talent, creating visibility and opening doors to opportunity.

16 Editions in Approximately 2 Years

A growing platform for emerging makeup talent.

Purpose

What BFOC Exists to Do

Discover

Identify promising emerging makeup talent.

Showcase

Give artists a professional platform to demonstrate creativity and technical skill.

Connect

Create greater exposure to audiences, brands and industry opportunities.

Grow

Help participants build confidence, visibility and professional recognition.

The Competition

How BFOC Works

  1. 01

    Applications Open

    Emerging makeup artists apply to participate.

  2. 02

    Selection

    Finalists are selected from the applications received.

  3. 03

    Live Competition

    Selected artists execute a themed makeup look within a defined time.

  4. 04

    Judging

    A panel assesses creativity, interpretation, execution, technique and overall presentation.

  5. 05

    Recognition

    Winners and finalists receive visibility, recognition and opportunities within the TMUFS ecosystem.

Featured Edition

BFOC 16 — Lagos 2026

Theme: Summer in Lagos

The 16th edition of the Beauty Face-Off Competition took place during the 19th Lagos Makeup Fair Summer Edition.

10 makeup artists were selected from 40 applications to compete.

Each artist interpreted the theme “Summer in Lagos” within a 45-minute live competition.

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View Full Edition
Beauty Face-Off Competition winners holding their prizesCompeting artist styling a model's hair on stageMakeup artist applying makeup to a model backstage

The Archive

16 Editions and Counting

From its earliest edition to today, the Beauty Face-Off Competition has continued to create a stage for emerging makeup talent.

Beauty Face-Off Competition edition 16

BFOC 16

Lagos · 2026

Summer in Lagos

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2026
Theme
Summer in Lagos
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Held during the 19th Lagos Makeup Fair Summer Edition.

Beauty Face-Off Competition edition 15

BFOC 15

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Beauty Face-Off Competition edition 14

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Beauty Face-Off Competition edition 12

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Beauty Face-Off Competition edition 11

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Beauty Face-Off Competition edition 10

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Beauty Face-Off Competition edition 9

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Beauty Face-Off Competition edition 8

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Beauty Face-Off Competition edition 7

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Beauty Face-Off Competition edition 6

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Beauty Face-Off Competition edition 5

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Beauty Face-Off Competition edition 4

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Beauty Face-Off Competition edition 3

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Beauty Face-Off Competition edition 2

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Gallery

The BFOC Gallery

Moments from the competition floor. More edition, city and year filtering will be added as the archive grows.

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Roll of Honour

Past Winners

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BFOC 16

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Lagos · 2026

Winning look: Summer in Lagos

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BFOC 15

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BFOC 14

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What You Gain

More Than a Competition

Visibility

Exposure to audiences, brands and industry stakeholders.

Experience

The opportunity to create under live competition conditions.

Recognition

Celebrating skill, creativity and professionalism.

Opportunity

Access to wider TMUFS networks, platforms and future possibilities.

With Thanks

Our Supporters & Partners

16 editions of the Beauty Face-Off Competition have been made stronger by the brands, professionals and organisations that have supported emerging makeup talent along the way.

From products and gifts contributed to our Mystery Gift Boxes to prizes, opportunities and other forms of support, every contribution has helped us celebrate talent and give emerging artists more to take away from the BFOC experience.

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With gratitude to every brand and partner that has supported the BFOC journey.

Partnership

Partner With BFOC

Help us create more opportunities for emerging makeup talent.

Brands, organisations and industry professionals are invited to support the Beauty Face-Off Competition in ways that can contribute to the development, visibility and growth of participating artists.

01

Mystery Gift Box Support

Beauty products, tools, kits, gifts or other useful items contributed for BFOC contestants.

02

Financial Support

Cash prizes, programme sponsorship or support towards competition delivery.

03

Professional Development

Training, masterclasses, mentorship or skills-development opportunities.

04

Internships & Job Opportunities

Placements that give emerging artists practical industry experience.

05

Products & Equipment

Professional tools and resources that support artists in developing their craft.

06

Visibility & Recognition

Media, content, collaborations and other opportunities that help artists gain exposure.

07

Other Partnerships

Have another meaningful way to support? We welcome proposals from brands and organisations.

Prefer to speak with us directly? Email themakeupfair@gmail.com.

Beauty Face-Off Competition is a talent-development and social impact initiative of The MakeUp Fair Series and is not a separately incorporated entity.

Next Edition

Could You Be Next?

Applications for future editions of the Beauty Face-Off Competition are announced through The MakeUp Fair Series.

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